STASH.com is an online grocery store that delivers grocery at your doorstep.STASH.com is not aiming to be the most affordable e-commerce business but by focusing to provide value for money through a well-designed website and application, good customer care and fast delivery of products, tracing the
STASH
STASH.com is an online grocery store that delivers grocery at your doorstep.STASH.com is not aiming to be the most affordable e-commerce business but by focusing to provide value for money through a well-designed website and application, good customer care and fast delivery of products, tracing the order and estimated time for delivery, STASH.com can create a niche for itself. It aims to create a long-term engaging relationship by creating convenience for its customers that was not offered to them before.
Marketing promotions will be consistent to implement the project. We are focusing our marketing effort on the community of consumers that want a store which has an interesting variety of products on a single click. We will implement a strategy that treats these customers as a community. This means our marketing resources will be centered around both sales promotions (events, displays) and personal sales (customer service, friendly atmosphere) while staying within marketing budge. We're in contact with grocery stores and to convince them to use our innovative service. Our main implementation heads are as follow:
Instead of going the regular eCommerce way of Grocery shopping, the company start up by bringing existing retailers, Super Markets online.
For the purchase of the grocery item, user can choose their nearby stores based on location with fixed tariffs on each delivery and no hidden charges.
The local store would be informed about the order and it would be delivered in a short, pre-defined delivery time on precise locations with the multiple payment options with
detailed info of items. Delivery could be traced once the order is dispatched.
The technical details of final deliverablessre:
Note: The platform for databases used will be Firebase by Google as it provides secure cloud services having structured databases.
| Item Name | Type | No. of Units | Per Unit Cost (in Rs) | Total (in Rs) |
|---|---|---|---|---|
| Android Account | Miscellaneous | 1 | 3875 | 3875 |
| IOS Account | Miscellaneous | 1 | 6125 | 6125 |
| Online Server | Equipment | 1 | 69710 | 69710 |
| Total in (Rs) | 79710 |
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