DIGITAL INTELLIGENT VEHICLE ADVERTISEMENT(DIVA)

Project Title

DIGITAL INTELLIGENT VEHICLE ADVERTISEMENT(DIVA)

Project Area of Specialization Internet of ThingsProject Summary

Consider you want to promote your product, the first thing that comes to your mind is Google Ads and other social media platforms. [1] According to a survey, more than $9000 are spent on promotions per month still you are not sure if it will reach the targeted audience or not. The solution is here. Presenting “Digital Intelligent Vehicle Advertisement (DIVA)”. The ads will be projected on the back window of the vehicles through a short-range ultra quality projector. A Raspberry Pi with GSM module, accelerometer and custom high tech PCB will be used for geolocation targeted ads. The data will be sent to the cloud (AWS) where our app will also be integrated. There will be two platforms, one for the admin and other for the driver vehicle. Now brands can show their ads according to their will in whichever area they want. Marketing will be much easier now. Our main focus is to pursue this product as a startup and want to help the privileged people having a low income because drivers will be paid for displaying ads on the back screen of their vehicle. Our project overlaps with the PM Imran Khan’s vision of Digital Pakistan. Furthermore, our project also follows the Sustainable Development Goal (SDG) that every country has to follow till 2030. [2] The digital marketing specifically this portion named DOOH( Digital Out of Home) was valued at $ 3,639.30 million in 2016 and is projected to reach $ 8,393.30 million by 2023. There is a huge demand in digital advertisement and a gap in the industry is present which is filled by this.

[1] https://www.entrepreneur.com/article/54436

[2] https://www.marketwatch.com/press-release/digital-out-of-home-market-dooh-size-growth-opportunity-and-forecast-to-2025-2019-11-04

Project Objectives

• To target the advertisement market differently and make it smarter than ever before.

• To ensure the marketing of different brands by keeping track of driver routes.

• To ensure the marketing of different brands by keeping track of advertisement running time.

• To use Artificial intelligence and Internet of things to provide Pakistan citizens with  unique advertisement experience.

• To Creative an innovative product for the market.

• To solve the problem of the advertisement market using expertise in artificial intelligence and IoT.

• To Follow the vision of  Prime Minister as Kamyab Nojawaan by giving credits to drivers .

• To Utilize the potential of the youth to the fullest and using the expertise to solve a local problem.

• To meet the sustainable development goals(SDG) number 8,9 and 11.

• To meet the sustainable development goal number 8 i.e: Decent Work and Economic Growth via our technology and our project.

• To meet the sustainable development goal number 9 i.e: Industry, Innovation, and Infrastructure.

• To meet the sustainable development goal number 11 i.e: Sustainable Cities and Communities via our technology.

• To promote awareness in the people in a unique and digital way.

• To revolutionize the existing advertisement platforms.

• To become digital Pakistan as the vision of the Prime Minister.

• To promote the digital Pakistan vision.

• To use the cutting edge technology for innovative ideas.

• To use the existing resources and connect the dots to address the need in our society.

• To promote the digital infrastructure .

• To decrease the cost of running ads on traditional advertisement platforms.

• To create opportunities for the people by our product.

• To reduce the wastage of printing materials used in traditional methods of advertisements.

• To use the cutting edge Technology i.e: Cloud Computing for the development of the project.

• To make the advertisement more attractive so that it is never ignored .

Project Implementation Method

The hardware will be deployed on the car of the driver, the driver which drives a minimum of 10 hours a day i.e: uber and careem users that drive full time. The ads are dynamic ads, which will be shown on the drivers back window on a transparent thin projector film/sheet via projector. The driver will have its app which will calculate the amount of device was on and the video was shown on the back screen, whereas the admin version of the app will show the total number of cars that are available and are being currently used to display ads and specifically which geographical region the cars are in are also being monitored.

IoT and the power of artificial intelligence are used to leverage the use of data to predict the maximum yield and output of the specific location. For example, it’s similar to the peak factor in uber/careem app. If there are more cars nearby and more engagement, more will be the ROI for the ad spent on our solution.

For this purpose the specifically, Similarly, if there are weather patterns and a specific location such as evening, the rates will vary accordingly, for this purpose mapping and dividing the Lahore city into different regions and then defining an algorithm for specifically for the maximum output for the system.

By Leveraging the power of Artificial Intelligence, the data that is collected, the ads are specifically targeted to the right audience at the right time. This is the unique and distinguishing feature which is geo-targeting by using google technologies.

Benefits of the Project

• This product is targeted for all classes of society i.e. advertisers(upper class), drivers (lower class) and the general public(the audience). 

•  Advertising companies get a huge benefit because of more attractive and on-road marketing of their brands. It will make the promotion of their products faster.   

•  Drivers will also get high credits for running different ads on their vehicle’s back screen without any serious labour.

• People(customers) will find it easy to look for available options by seeing relevant ads on roads. It will facilitate the public to think and decide quicker.

• GPS will enable the customer to look for local quick options, like in case of any emergency

•  Any driver stuck in road traffic or staying at a signal will definitely have a look at the advertisement. So, this product is going to make sure the marketing of different brands

• Offline personalization, using Artificial Intelligence to dynamically create engaging ads for the customer

• People will be benefited for the awareness that will be created by our system

• The message will be conveyed to the people effectively and fastly in real-time

• The companies cost reduction will be reduced by a significant amount

• The people will benefit from seeing relevant ads based on geography.

• The message will be delivered to the respective persons on time.

• The content is dynamic, all the content on all the devices will be changed on pressing just a button

• Cost-effective, dynamic and flexible.

• It saves expensive printing and media costs

Technical Details of Final Deliverable

• The project will consist of the following 

  • Gps module for the geolocation and accurate targeting of the system

  • Gsm/LTE sim module for the real-time communication of the device with our Cloud system

  • Accelerometer for the movement and speed of the car and its speed.

  • The projector for displaying the ads on a specific sheet  attached to the backside of the screen

  • Wifi sniffing to detect the mac address for the nearby wifi access points of the users and to target them accordingly.

  • Integrating the weather data API from google weather to show the ads based on the location and weather to the highly customised and targeted users.

  • Integrating the camera for facial recognition to highly create brand-specific content.

  • Artificial Intelligence, Deep Learning for the highly engaging and collaborating details.

  • AWS, Amazon Web servers for creating the databases and using computational power for deep learning and Artificial Intelligence.

  • The admin android app will be built in Java programming, the google API will be integrated for the live tracking of the device

  • The driver app will be integrated with the cloud so that it can  show the progress in real-time

  • By harnessing the power of Artificial intelligence, the accurate and precise algorithm predicting the highly productive areas is to be used.

  • The hardware will be built on state of the art imported PCB design.

  • The highly effective microcomputer raspberry pi 4 is used for controlling all the hardware.

Final Deliverable of the Project HW/SW integrated systemCore Industry MediaOther Industries IT , Others Core Technology Internet of Things (IoT)Other Technologies Artificial Intelligence(AI), Cloud Infrastructure, Shared Economy, Big DataSustainable Development Goals Decent Work and Economic Growth, Industry, Innovation and Infrastructure, Sustainable Cities and CommunitiesRequired Resources

Item Name	Type	No. of Units	Per Unit Cost (in Rs)	Total (in Rs)
			Total in (Rs)	80000
GSM Module for Rpi	Equipment	1	1450	1450
Raspberry pi 4 imported	Equipment	1	14000	14000
Sim5320 module for 4	Equipment	1	6000	6000
Ultra short throw projector	Equipment	2	10000	20000
High Tech PCB design	Equipment	2	3000	6000
Ultra precise GPS module	Equipment	2	3000	6000
MPU 6050 Sensors	Equipment	1	3000	3000
Soldering Iron	Miscellaneous	1	1000	1000
Printing of the final thesis report	Miscellaneous	3	1300	3900
3D casing of the product	Equipment	1	10000	10000
Imported resistors, diodes, capacitors, inductors	Equipment	1	1550	1550
Printing A4 size papers	Miscellaneous	1	800	800
Stationary	Miscellaneous	1	2500	2500
Sticker for marking	Miscellaneous	6	300	1800
Motion sensors imported	Equipment	2	1000	2000