Augmented Reality based Branding and Marketing App
Augmented reality technology is capable of delivering some of the most exciting advances in marketing and branding since the very introduction of the internet. Being able to leave a lasting impression is a critical part of branding and marketing, and augmented reality offers a solution here as
2025-06-28 16:25:11 - Adil Khan
Augmented Reality based Branding and Marketing App
Project Area of Specialization Augmented and Virtual RealityProject SummaryAugmented reality technology is capable of delivering some of the most exciting advances in marketing and branding since the very introduction of the internet. Being able to leave a lasting impression is a critical part of branding and marketing, and augmented reality offers a solution here as well: By using live image tracking or target image scans, prospective customers can simply scan a business card to attain more information about your products or services. When a user scans your business card or brochure, for example, it could open a short product demonstration or promotional video along with a link to your website or your social media accounts. After creating an app with this tech, it’s just a matter of pointing the phone's camera to your card and watching the magic happen on the screen of a mobile phone.
Project ObjectivesBusiness applications for AR technology aren’t just limited to the design or presentation space; indeed, some of the best uses for augmented reality can increase sales, maximize customer engagement, and improve customer satisfaction.
- By connecting users to the products they buy in a real, visual way, you can bridge the gap between your intended audience and the products or services you sell.
- Business cards are pretty much dead. They have been around forever and they don't do much for creating great impression.
- With many other means of sharing contact details or business information, exchanging these obsolete pieces of papers will at best get the other person snapping a photo of the card and promptly throwing it away.
- In the age of technology, to make these work, we need to do something better.
That's why we are going to build an augmented reality app (business card) for branding and marketing purposes.
Project Implementation MethodAR-Core supported device is capable of recognizing 2-D images in the real world and then impose a virtual image over the original one.
- It also tracks the image movement in real time.
- For developers, this means being able to attach a virtual content to surfaces, from business cards to marketing and brand promotion using AR.
- By using live image tracking or target image scans, prospective customers can simply scan a business card to attain more information about your products or services,
- as the application is able to detect and track your card, allowing you to attach anything you’ve come to expect from mobile apps to the tracked image to enjoy the interactive AR experiences.
- When a user scans your business card or brochure, for example, it could open a short product demonstration or promotional video along with a link to your website or your social media accounts.
- After creating an app with this tech, it’s just a matter of pointing the phone's camera to your card and watching the magic happen on the screen of a mobile phone.
Augmented reality based branding and marketing gives several avenues:
- to enhance your ability to leave a lasting impression on new contacts.
- A simple business card or brochure can often be forgettable but an augmented one will not only remind the customer of your business but
- it can also improve the perception of your organization as customer-focused company.
Business sales are often a multi-step process. While initial contact may be performed by a website, business card, brochure, or a casual meeting, there’s no replacement for a good sales pitch between a skilled salesman and a team of decision-makers as:
- Augmented reality adds an entirely new dimension to this pitch, giving prospective clients a new way to interact with products or services they’re considering purchasing.
- Direct product presentations that would otherwise be impossible can be turned into reality using this technology.
The final deliverable of the project allows user to:
- to scan the brand card (having target/tracker mark on it) using their AR-Core supported smart device.
- to watch the real time promotional video of the brand/product.
- to easily access the website and social media accounts like Gmail, LinkedIn, Instagram, Contact Info, etc oh that brand just by clicking on their app-icons (shown in augmented reality).
- to have a long-lasting impression of that brand/organization.
| Item Name | Type | No. of Units | Per Unit Cost (in Rs) | Total (in Rs) |
|---|---|---|---|---|
| Total in (Rs) | 70000 | |||
| AR-Core Supported Smart Devices | Equipment | 2 | 35000 | 70000 |