Virtual Advertisment system

Project Title

Virtual Advertisment system

Project Area of Specialization Augmented and Virtual RealityProject Summary Project Summary 

• Advert Nation (A.N) works using a combination of augmented reality technology and artificial intelligence to digitally insert the virtual content into the broadcast feed. The broadcast feed is split creating multiple localized broadcast feeds each with unique virtual advertising content tailored to different markets.

• The key esteem of virtual publicizing is that it empowers rights holders to maximize income from sponsorship, by expanding the sum of in-venue publicizing stock and by expanding the commercial potential of existing inventory. At, we have created a less complex approach to virtual publicizing, utilizing programs instead of equipment for a leaner, more adaptable, and adaptable arrangement for our clients and partners. With virtual promoting, brands can tailor their promotion for particular markets, in neighborhood languages, and with informing that's adjusted with neighborhood promoting campaigns.

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Project Objectives PROJECT OBJECTIVES

Advert.Nation (A.N) should give commercially and actually demonstrated arrangements that convey for all intents and purposes upgraded publicizing spaces in live sports broadcasts. We will do this by deferentially and truly overlaying physical TV obvious signage – such as energetic border Driven sheets or inactive announcements; by putting unused or extra virtual resources in and around the field of play; or by conveying a combination of both.

OTHER OBJECTIVES OF THIS PROJECT

UX/UI friendly for users

•  Object Detection (LED Perimeter board) with the help of AI

•  Implementation of Augmented Reality to overlay Advertisement

•  Video Processing

•  Demo Portal

•  Source Code with clear comments

Project Implementation Method PROJECT METHODOLOGY Step 1: Image Detection 

the process of image detection will be done with the help of AI and Machine learning algorithms. we will also use the chroma effect for object differentiation, separation, and better detection. Phyton libraries such as OpenCV and TensorFlow will be used to detect led perimeter boards

Step 2: LED perimeter board overlapping

we will replace the existing LED board with a different advertisement by overlaying the new advertisement onto the older one with the help of augmented Reality  

Step 3: telecast new Advertisement

After object Detection and Overlaying of ads the software will telecast them with new existing ads in real-time 

Benefits of the Project Benefits of the Project FOR RIGHTS-HOLDERS

•A new stream of revenue: Ad time is monetarized several times in a different geographical location or channel or device.

•Partnership approach: shared participation & shared benefits

•Reaching out to the target group much more focused, finally in a future scenario by 1-to-1 communication

•Rights-holders are competing not only with football teams, but with various entertainment platforms in the world, so targeted fan/brand communication becomes more and more important

FOR BRANDS

•Increases visibility: brands can choose to book one, or all feeds and thus play out their advert to a targeted TV audience.

•The brand is displayed relatively more exclusively in the target market / to the target audience.

•More accessible: small, local brands can also take advantage of this technology. For example, the customer can choose to broadcast their ad in a specific geographic location, and at a more reasonable price.

•Content flexibility: brands using language, color codes, logo, layouts dedicated to the different market areas

FOR AGENCIES

•Internationalization: collaborate with brands all over the globe, more international exposure.

•A technological milestone for marketing.

•Use and mobilize the global role and sales network of a suitable agency to generate additional values for rights holders,

FEATURES OF THIS PROJECT 

• A.N Adapts to practical climate conditions, light, and shade, day and night
• Requires no extra equipment, camera adjustments or green screens
• Can be adjusted live, amid the game
• Supports inactive, energetic, and turning virtual substance
• Remote Access
• Scalable – advertising various potential virtual enlargements and feeds

Technical Details of Final Deliverable Final Deliverable

1) Software 

2) Website (Demo Portal)

3) Documentation 

SOFTWARE

Software will include

* User Friendly interface 

* Multimedia Player :

* Editor :

* Search Bar :

* Term & Conditons  

* Storage for Media :

* Guide / help 

Webiste (Demo Portal)

Website will include

* LOGIN PAGE :

* Dashboard:

* Editor :

* Software:

* Search Bar :

* Term & Conditons  

* GUIDE / help

Final Deliverable of the Project Software SystemCore Industry MediaOther Industries Others Core Technology Artificial Intelligence(AI)Other Technologies Augmented & Virtual RealitySustainable Development Goals Industry, Innovation and Infrastructure, Responsible Consumption and ProductionRequired Resources

Item Name	Type	No. of Units	Per Unit Cost (in Rs)	Total (in Rs)
			Total in (Rs)	68300
Dedicated Hosting Server	Equipment	1	16000	16000
Website Domain Charges	Equipment	1	2300	2300
AI Constultation	Miscellaneous	1	5000	5000
Augmented Reality Consultation	Miscellaneous	1	5000	5000
4 GB Graphic Card	Equipment	1	40000	40000