TransAds

Project Title

TransAds

Project Area of Specialization Internet of ThingsProject Summary

Trans-ads an IoT-based initiative that aims to solve a key problem by providing businesses with a cost-effective way to market their brand and expand their consumer base. With the extra benefit of word-of-mouth endorsement from our drivers, this unique type of advertising will provide a new opportunity for businesses to break through the advertising clutter by targeting geographical regions and demographics. Trans-ads are a win-win situation for both companies and drivers, since they double the message of outdoor advertising to include motorists, passengers, walkers, cyclists, motorcyclists, friends, family, and coworkers. This allows companies to have their message spread across the neighborhood for a fraction of the cost as compared to other outdoor media providers. Our product will gather actual GPS data to ensure that the brand adverts reach the widest possible audience through our driving partners. Our web-based program will provide an overall driver graph that shows how far they travelled, what time the screen was on, which commercials were playing in the back of the car, and how many times a given ad was aired. The driver must complete a qualifying period during which their vehicle will be inspected to ensure that it is in excellent working order and, most crucially, that it has side mirrors, which is our sole requirement. We give real-time accountability to our clients; with our cutting-edge technology, you can track the progress of your campaign in real time via our web portal, which displays the number of kilometers travelled and the total number of times an ad has been played. The amazing thing about trans-ads is that you not only get highly targeted car advertising, but you also have drivers learning about your product and discussing it with their friends, family, and coworkers.

Project Objectives

Project objectives are

• to bring a change in the digital marketing industry
• creating a unique advertising solution.

• Ads shall be played on monitor that would be mounted on back of the  vehicles for larger audience to view.

• will serve as cost effective solution as compared to traditional advertisement.

• Through our solution brands will have a greater reach to customer resulting in an increase in brand visibility.

• Our solution will be deployed on moving vehicles through which vehicle owner will be earning extra income according to their distance being travelled. 

Project Implementation Method

We have used scrum methadology. With weekly sprints and standups in order to discuss the progress of the product. Further more Trans-ads have prioritized technology, and we have implemented the most recent versions on our system. We started using React on the front end. ReactJS is simply easier to understand right away. React is incredibly easy to understand, construct a quality online (and mobile) application, and support because to its component-based architecture, well-defined lifecycle, and usage of simply plain JavaScript. Second, we have a back-end that is built using Ruby on Rails, which is a framework for building websites using the general-purpose programming language Ruby. Finally, we utilized POSTGRE SQL to create our database. API integration and testing is being done through postman.

Benefits of the Project

As we know the traditional ways of marketing are through or through social media and these advertisements are highly expensive This is where Trans-Ads come in to action as we provide cost efficient solutions for this problem. 

Billboards serve only for the people of that locality and brand demands more reach but are unable to reach those heights. With the help of TRANS-ADS we can increase the customer reach as we wont be located in a single position but travelling all around the city. We can cover more geographic locations and more potentials customer will be able to see the advertisments. 

Since covid individual are seeking for other means of earning through our product indiviual can earn money as they will be paid according to their distance travelled

Real time analysis on the ads and distance. 

Technical Details of Final Deliverable

Our project will be running on a mini computer that is raspberry PI which will be linked to the monitor that will be placed on the back of the car's screen, The monitor would be powered by the car battery.The ads will be uploaded  by the vendor on to our webpage and then after approval it will be played on our screens. 

Final Deliverable of the Project HW/SW integrated systemCore Industry MediaOther Industries IT Core Technology Internet of Things (IoT)Other TechnologiesSustainable Development Goals No Poverty, Decent Work and Economic GrowthRequired Resources

Item Name	Type	No. of Units	Per Unit Cost (in Rs)	Total (in Rs)
			Total in (Rs)	65500
Raspberry Pi 4	Equipment	1	28500	28500
HD Display Monitors	Equipment	1	35000	35000
wiring	Miscellaneous	10	200	2000