Influencer Marketplace

The real-world problem shall be solved by this project: The proposed system provides automation between influencers and buyers (brand, sponsors, companies, etc.) As influencer marketing is a massive way to grow a business, so its problem for scams is also major. Influencer?s

Project Title

Project Area of Specialization

Computer Science

Project Summary

The real-world problem shall be solved by this project:

The proposed system provides automation between influencers and buyers (brand, sponsors, companies, etc.) As influencer marketing is a massive way to grow a business, so its problem for scams is also major. Influencer’s fan following is a gold rush that influencers need to cash out once they have gained enough audience. There is no automated Artificial Intelligence (AI) Powered system that handles all scams, and provides an enriching and secured system that streamlines successful business contracts between both stakeholders.

Project Description:

Influencers are famous people on social media and are viewed as experts within their domain. They provide brand endorsements and product mentions services to the customers (sponsors, brands, companies) by taking money e.g., “Atif Aslam” is an influencer and “Pepsi” is a brand that wants him to advertise their product in his next song. This is where our influencer marketplace comes in.

The influencer marketplace will be an Artificial Intelligence (AI) and Data Science Powered automated system that provides both sides to collaborate on projects and get authentic contracts that are verified by the system. The system will also use Artificial Intelligence to recommend the right influencer and the system also ranks influencers based on multiple attributes such as engagement level, previous contracts, rating, etc. Buyers can get insights and predictions such as organic or fake followers, engagement levels, geographical audience reach, etc using data science. Our system assures

Secure and Timely Payments
AI-powered recommendations
Data science powered analytics and predictions
Influencers can add their social accounts (Facebook, Instagram, etc.)
The system will get data dynamically from influencers' social accounts (no. of followers, subscribers, etc.)
Buyers can find the right influencer for their business (filtering, sorting, analytics)
Influencers can create custom offers on business contracts
Buyers can either post business offers or directly send a business proposal to a specific influencer
Influencers will have multiple levels based on several parameters (fan following, rating, business deals made, engagement, etc.)
Manage contracts all in one place
Admin Panel to manage website, contracts, payments, and commissions
Get notified by the push notification module

Project Objectives

To Automate influencer marketing and manage contracts on a single platform.
To Make it easier for buyers to reach and get the right influencers and hire them.
To Make it easier for the influencer to cash out their fan following and earn money.
To Make Payments Secure and Timely Payments.

Project Implementation Method

We will create RESTful APIs with Django (python Web Framework) and User-friendly Interfaces with React.js. We will integrate a payment method with Stripe. For the Implementation of the Recommendation System, we will use python to train and Build the AI model.

Benefits of the Project

Buyers can promote their products and services to targeted audiences using our AI-powered Recommendation Engine and Data Science Powered Analytics predictions and get Insights about influencers
Easy to do contracts and payments and manage them all in one place.
Now Influencers will not have to wait for buyers to approach them.
Eliminates scams

Technical Details of Final Deliverable

Final Deliverable will be a complete web application with React.js as the frontend and Django as its backend with MySQL database. It will be deployed on a live web server. The application will be responsive for every device and you can also install the application on any device as we will create PWA (Progressive Web Application) for it.