BLE

Project Title

BLE

Project Area of Specialization Computer ScienceProject Summary

Bluetooth marketing is a form of proximity marketing where businesses make use of Bluetooth on smartphones as a channel to reach out to their target audience with messages and promotions.

It is one of the most contextually-relevant marketing channels that physical businesses use to embrace digital - and create an engaging experience for customers.

Project Objectives

BLE beacons are small transmitting devices that communicate via Bluetooth Low Energy (BLE). These devices work like a lighthouse - one-way transmission. It transmits signals to an average range of 80 meters. Bluetooth-enabled smartphones continuously scan for BLE signals. Once detected it pulls the message linked to the signal and displays it as a notification.

This message could be a welcome greeting, a promotional message or a wayfinding link! With Beaconstac, an end-to-end beacon solution, this notification can be linked to multiple kinds of campaigns -

Markdown cards: These are easy-to-create campaign card creatives which behave just like web pages. Markdown cards can be designed to have text, headings, images, videos, and call-to-action buttons. This is especially helpful for small businesses that do not have a website or do not want to spend hours building web pages for multiple marketing campaigns. This is also helpful when you want your users to call you back, send an SMS to you or send an email. (SEE MARKDOWN CARD EXAMPLE)

Project Implementation Method

Here’s what Bluetooth marketing looks like - A customer walks into your store with a Bluetooth-enabled smartphone. The moment she enters the proximity (range) of the beacon deployed in the store, she receives a notification from the store. This notification could be a greeting, an ongoing offer, or communication about a new product or event.

Bluetooth Marketing work
When she clicks on the notification, she navigates to either a markdown card, a form or a custom URL. This notification vanishes when she walks out of the beacon range. This functionality enables the store operator to design an experience in a way that is contextually relevant and personalized.

Thinking ahead: Once the customer leaves the store, you can still recapture her attention when she goes online - Facebook and Google. Retargeting customers online gives you additional opportunities to convert them. (How retargeting works with Bluetooth beacons.

Benefits of the Project

Bluetooth Marketing work
When she clicks on the notification, she navigates to either a markdown card, a form or a custom URL. This notification vanishes when she walks out of the beacon range. This functionality enables the store operator to design an experience in a way that is contextually relevant and personalized.

Thinking ahead: Once the customer leaves the store, you can still recapture her attention when she goes online - Facebook and Google. Retargeting customers online gives you additional opportunities to convert them. (How retargeting works with Bluetooth beacons )

The example above is for a retail store, however, the same can be done for real estate, hotels, hospitals, bus stations and more.

Technical Details of Final Deliverable

Bluetooth Marketing work
When she clicks on the notification, she navigates to either a markdown card, a form or a custom URL. This notification vanishes when she walks out of the beacon range. This functionality enables the store operator to design an experience in a way that is contextually relevant and personalized.

Thinking ahead: Once the customer leaves the store, you can still recapture her attention when she goes online - Facebook and Google. Retargeting customers online gives you additional opportunities to convert them. (How retargeting works with Bluetooth beacons.

Final Deliverable of the Project Hardware SystemCore Industry ITOther IndustriesCore Technology Internet of Things (IoT)Other TechnologiesSustainable Development Goals Decent Work and Economic GrowthRequired Resources

Item Name	Type	No. of Units	Per Unit Cost (in Rs)	Total (in Rs)
			Total in (Rs)	6000
Laptop	Miscellaneous	2	3000	6000