Advertisement viewability A step towards computational advertisement
Artificial Intelligence based advertisement system that detects the audience in the surrounding and classify it based on gender and age then if any gender and age group is in majority in the surrounding this system will display ads according to them and the loop goes on
Project Title
Advertisement viewability A step towards computational advertisement
Project Area of Specialization
Project Summary
Artificial Intelligence based advertisement system that detects the audience in the surrounding and classify it based on gender and age then if any gender and age group is in majority in the surrounding this system will display ads according to them and the loop goes on
Project Objectives
- To train the model such that it can predict the gender and age of audience in the surrounding
- Camera that can detect audience in the surrounding accurately
- An algorithm that uses the pre-trained models, take input from the live camera feed, and recommend ads to the audience based on number of specific gender and age group in the surrounding
Project Implementation Method
Firstly, tensor flow models are trained with thousands of images to detect the age and gender from the input feed. Secondly, these tensor flow trained models are used to predict the audience on the basis gender and age, then this data is fed into the recommender module which recommend the ads according to given audience. For the hardware point of view in case of standalone product, Raspberry pi is used to run the algorithm and camera module to detect the surroundings
Benefits of the Project
This ends the traditional advertisement that is running on loop in the malls purely based on assumptions.
As this system is Artificial Intelligence based that changes ad with respect to audience in the surrounding, this will lead to more ads viewability meaning more chances of generating sales than previous method of advertisement.
Technical Details of Final Deliverable
A camera module that will detect the surrounding in the real time and will then send that input to the algorithm running on Raspberry pi that will classify the age and gender based on that, and this data then will feed into recommender module that will display most suitable ad based on that data on the attached screen
Final Deliverable of the Project
Core Industry
Other Industries
Core Technology
Other Technologies
Sustainable Development Goals
Required Resources
| Item Name | Type | No. of Units | Per Unit Cost (in Rs) | Total (in Rs) |
|---|---|---|---|---|
| microcontroller | Equipment | 1 | 35000 | 35000 |
| camera | Equipment | 1 | 7000 | 7000 |
| display | Equipment | 1 | 10000 | 10000 |
| coral accelerator | Equipment | 1 | 16000 | 16000 |
| SD card | Miscellaneous | 1 | 2000 | 2000 |
| Cables | Miscellaneous | 2 | 2000 | 4000 |
| Miscellaneous | Miscellaneous | 1 | 4000 | 4000 |
| Total in (Rs) | 78000 |
If you need this project, please contact me on contact@adikhanofficial.com
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