Artificial Intelligence based advertisement system that detects the audience in the surrounding and classify it based on gender and age then if any gender and age group is in majority in the surrounding this system will display ads according to them and the loop goes on
Advertisement viewability A step towards computational advertisement
Artificial Intelligence based advertisement system that detects the audience in the surrounding and classify it based on gender and age then if any gender and age group is in majority in the surrounding this system will display ads according to them and the loop goes on
Firstly, tensor flow models are trained with thousands of images to detect the age and gender from the input feed. Secondly, these tensor flow trained models are used to predict the audience on the basis gender and age, then this data is fed into the recommender module which recommend the ads according to given audience. For the hardware point of view in case of standalone product, Raspberry pi is used to run the algorithm and camera module to detect the surroundings
This ends the traditional advertisement that is running on loop in the malls purely based on assumptions.
As this system is Artificial Intelligence based that changes ad with respect to audience in the surrounding, this will lead to more ads viewability meaning more chances of generating sales than previous method of advertisement.
A camera module that will detect the surrounding in the real time and will then send that input to the algorithm running on Raspberry pi that will classify the age and gender based on that, and this data then will feed into recommender module that will display most suitable ad based on that data on the attached screen
| Item Name | Type | No. of Units | Per Unit Cost (in Rs) | Total (in Rs) |
|---|---|---|---|---|
| microcontroller | Equipment | 1 | 35000 | 35000 |
| camera | Equipment | 1 | 7000 | 7000 |
| display | Equipment | 1 | 10000 | 10000 |
| coral accelerator | Equipment | 1 | 16000 | 16000 |
| SD card | Miscellaneous | 1 | 2000 | 2000 |
| Cables | Miscellaneous | 2 | 2000 | 4000 |
| Miscellaneous | Miscellaneous | 1 | 4000 | 4000 |
| Total in (Rs) | 78000 |
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