Real Time Billboard Tracking System for Business Intelligence

In advertising industry it is considered to be an innovative idea not only to automate the Out of Home Advertising(Outdoor Billboards) but also to enable the involvement of following three parties: Brand - the company; who are advertising their product Agency - the company;

Project Title

Real Time Billboard Tracking System for Business Intelligence

Project Area of Specialization

Software Engineering

Project Summary

In advertising industry it is considered to be an innovative idea not only to automate the Out of Home Advertising(Outdoor Billboards) but also to enable the involvement of following three parties:

1. Brand - the company; who are advertising their product
2. Agency - the company; who owns the billboards
3. Auditor - - the company; who provides the auiting service

Technically this product will consist of two platforms,

• Mobile Application - for the fiels operator
• Web Application - for Brand, Agency and the Auditor(Owner)

Project Objectives

The objective of this project is to automate the maintenance process and auditing of  the Out Of Home Advertisement, by providing transparency between the agency and brand.

Project Implementation Method

The methodolgy used for implementing this project is Agile methodology. The FDD- Feature Driven Development framework is used in order to achieve the goal.

As the project is client-based, so before the implementation, the requirement elicitation and requirement analysis have been carried out. Afterwards, visualization of the project is carried out by using different diagrams such as UML diagram, ERD diagram, Actor use case diagram and many more.

Then the  implementaion of the project is started.

Firstly, the mobile application is implemented. After it, the web application will be developed. 

The following development methodologies, notations, programming languages, techniques and tools we will use to accomplish this project.

Tools and Technique

Android Studio 

Visual Studio with MVC architecture

SQL server

Draw.io Software

Java

Benefits of the Project

• In advertising industry our project will be considered to be an innovative idea, as it is not only to automate the auditing of Out Of the Home Advertising (Outdoor Billboards) but also to enable the involvement of three parties;

1. Brands
2. Agency
3. Auditor

• Currently, there is no such project available for auditing billboard or even for booking a billboard/site. So, our project will be definitely creating a new category in the terms of product or service.
• In addition, both agencies and brands will get tremendous benefit by using "Board-it" as they have to pay much less to a field operator for auditing their billboard, as one field operator will be auditing different sites of different agencies and of course, different brands.
• For us(owner), the number of brands and agencies using our product is directly proportional to the business we are keen to work.

Technical Details of Final Deliverable

Technically final product will consist of two plat forms,

 Mobile Application: This is basically for the Field Operators or Auditors who are responsible for going into the field and verify the boards. The application will consist of,

• Roster and Route for the field operator (Integrated with the map)
•  Identification of the sites on the Route (Intergrated with the map)
• Real time images of the site (Integrated with the gps location)
•  Logging of the different brand, issues and problem resolution on each site •

Web Application:

For Brands:

•  Brands will be able to identify the different sites available in different dates
•  Brands will be able to book the sites
• Brands will be able to check the daily audit report of the sites having their advertisement campaigns
•  Business Intelligence Dashboard for the marketing and brand managers for quick reporting and decision making.

For Agency:

•  Agencies will be able to publish their sites based on their gps location, physical address and image
•  Agencies will be able to identify the issues on their sites on real time basis
•  Agencies will be able to look their available sites and booked sites 
• Agencies will be able to market their sites to different Brands.

 Auditor (Admin/Owner):

• Auditor will play the admin’s role to the application system as well. 
• Auditor will be able to create users and identify their roles
•  Auditor will be able to define the Roster for the field operators
• Auditor will also define the routes for the field operators
•  Auditors will be able to override different business rules. 

Final Deliverable of the Project

Software System

Core Industry

Media

Other Industries

Core Technology

Shared Economy

Other Technologies

Others

Sustainable Development Goals

Decent Work and Economic Growth, Industry, Innovation and Infrastructure, Partnerships to achieve the Goal

Required Resources

If you need this project, please contact me on contact@adikhanofficial.com