Improving Amazon Decision Making for Customers Purchasing Intentions

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Consumers find a product of interest by visiting the website of the retailer direct

Project Title

Improving Amazon Decision Making for Customers Purchasing Intentions

Project Area of Specialization

Artificial Intelligence

Project Summary

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser.

Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine.

This has increased difficulties for a business in maintaining timely intelligence for strategic planning purposes.

 Many a times while making such strategic planning a business tends to realize that while developing their website they did not give importance to building an API.

Project Objectives

The aim of the research is achieved by considering the following research objectives:

To incorporate consumers’ emotions in the classification of reviews

To identify way(s) to incorporate consumers’ emotions to enhance feature ranking.

To explore and rank emotion visualizations based on users’ feedback.

Project Implementation Method

Make your products undergo a usability test where they are evaluated for their usefulness and effectiveness.

Since logistics has become very complex, it is mandatory for ecommerce business owners to keep tabs on it. An ecommerce platform with inventory management solutions.

Send Message to the customer when the order is shipped and then when it is expected to be delivered so that the customer is prepared to receive it.

Benefits of the Project

From marketing and strategic point of view I will point out those factors that might affect the customers, while purchasing goods online.

Price, time saving and convenience were identified as important factors which lead to certain buying behavior in online shopping.

To measure the customer satisfaction and loyalty of online shoppers in amazon reviews. This study control different product categories.

The study focus online shopping experience customer reviews of amazon. This research study of online shopping customer reviews of amazon satisfaction and loyalty and identifies the factors that might, influence the customer, while doing online shopping.

Technical Details of Final Deliverable

An e-security seal like Trustee on the website can help earn the trust of the consumer opting for e-payments on the website. Further, use of e-payments offers convenience to the buyers and hence leads to increase in sales.

A quick fix is to email payment confirmation to the customer. If a customer gets an email confirming the order, they are not worried about the outcome. They know they are paying for an order that has been placed successfully. Also, keep the payment process simple and easy to execute without including too many stages.

Final Deliverable of the Project

HW/SW integrated system

Type of Industry

IT

Technologies

Artificial Intelligence(AI)

Sustainable Development Goals

Quality Education

Required Resources

If you need this project, please contact me on contact@adikhanofficial.com