Deception Aura

Project Title

Deception Aura

Project Area of Specialization Augmented and Virtual RealityProject Summary

This primary goal of the project is to change the way of advertisement that it used to be and take it to next level. It will work on augmented reality which will enhance user experience and will change the people view for advertisement. Project will be consisting of two part one is web application which is for the user to request ad for their product where he/she will provide assets for his ad with the story and another part is AR application itself that will be provided to user in .apk format when application and payment is done.

Project Objectives

The object of our project is to provide companies a new way to advertise their products, and it will attract consumers to them, also this will change the consumer point of view as how they look at the product they use. 
For Example: A company of biscuit like Prince launch their new campaign and to make it successful they gave us order to create 5 different types of stories(ads) related to that campaign. These ads are created with 5 different Qr code and provided to the company now these Qr code will be printed on their new wrapper and when consumer scan that Qr code a short film will start showing characters on camera.

Project Implementation Method

We will use unity and web application let companies run their campaings.

Benefits of the Project

Consumer will feel more close to the product they see the advet of and they can even rate it which will be good for the organizaiton too as they can get an idea what their consumer like or not.

Technical Details of Final Deliverable

Tools Used: Unity, Blender, MongoDB, Node js.
Delivery can be done after a year

Final Deliverable of the Project Software SystemCore Industry ITOther Industries Finance Core Technology Augmented & Virtual RealityOther Technologies Shared EconomySustainable Development Goals Decent Work and Economic Growth, Industry, Innovation and InfrastructureRequired Resources

Item Name	Type	No. of Units	Per Unit Cost (in Rs)	Total (in Rs)
			Total in (Rs)	70000
Amount	Equipment	1	70000	70000