Customer Loyalty Application

In a competitive marketplace where customers find it easy to switch supplier, loyalty schemes are an effective way to increase customer retention and improve your profitability. If you want to build a loyal clientele, keeping the customer satisfied isn't always enough. The fact that your customers a

Project Title

Customer Loyalty Application

Project Area of Specialization

Computer Science

Project Summary

In a competitive marketplace where customers find it easy to switch supplier, loyalty schemes are an effective way to increase customer retention and improve your profitability. If you want to build a loyal clientele, keeping the customer satisfied isn't always enough. The fact that your customers are satisfied doesn't stop them from taking their business to a competitor who offers them something extra.
To increase loyalty, you need to recognize and reward your best customers. A loyalty scheme can be used to incentivizes and delight your most valued customers. That in turn can do wonders for your profitability. It is essential to also concentrate on customer care though and making sure you offer a top service. A loyalty scheme alone won't be enough to retain customers if they get better service elsewhere.
The advantages of loyalty schemes
Loyalty initiatives allow you to focus on your best customers and improve customer satisfaction levels. Loyal customers buy more and are often willing to pay more, which boosts your cash flow. By increasing loyalty, you can increase profitability and extend the time they place their business with you.
Loyal customers are also good for your business because they become your best advocates. They recommend you to others, saving you marketing costs. A loyal customer's endorsement is more powerful to their friends and family than any advertising campaign.
Devising the right loyalty scheme
Customers like loyalty schemes because they feel they are getting rewarded for giving you their business. So your scheme needs to offer customers something they will appreciate. However, it should also be devised with profit in mind.
Remember that you're trying to reward customers for behaving in the way that you want.
The rewards you offer to regular customers can vary from fixed discounts to extra goods or prizes. A hairdresser, for example, could offer a simple card scheme whereby customers get a free treatment for every ten visits.

Getting to know your customers
The data generated by a loyalty scheme can also be used to improve your bottom line. Loyalty programs put the spotlight on customer behavior. They can show you your best clients - and highlight your worst.
It can be more profitable to lose bad customers than to gain new ones. While your best customers may be bringing in the lion's share of your profit, your worst customers - bargain-hunters that spend little and only buy discounted goods - can actually cost you money. Your loyalty scheme can significantly improve this scenario by rewarding customers and actively dissuading the worst.
Loyalty schemes can also be used to win back lapsed customers. These customers are much easier to win over than cold prospects. They know you and you know them, their buying history and where and how to reach them.

Project Objectives

Companies throughout the world are implementing loyalty programs more often than ever before. A loyalty program is a deliberate marketing effort used to deliver superior customer experience to the most loyal customers. To allow customers to return back and stay loyal to them, companies implement loyalty programs. Some of the purposes served by loyalty programs are listed below:
1) Boosts Your Reputation: Loyalty programs are capable of serving dual purposes: incentivize new customers to stick around after they purchase your goods and services and to ensure that the existing customers continue to feel valued by your program. The obvious fact is that, the more the customers feel appreciated, the more they will share a word around that will help in boosting the reputation of your company.
2) Boosts Your Growth: Loyalty programs are the most effective and efficient way to boost the growth of your business. They help in delivering a higher ROI than any other marketing investment. Theyve been tested time to time and have proven to be successful in various industries.
3) Provides Vital Market Research: A loyalty rewards program will help you conduct a form of research that will allow you to understand the purchasing behavior of your customers. You will be able to see the sort of rewards that entice the customers and the ones which dont.

4) Increase Sales by Enticing Awards: Loyalty Programs allow marketers to improve customer retention. Customers appreciate loyalty programs for the added benefits they get for making a purchase. Thus, loyalty programs will help you to access a large proportion of your customers wallet.
Loyalty programs are the most effective marketing strategy. They boost your growth, increases customer retention and also improves your business reputation. 
Customers equipped with application on their iPhone or Android devices will be eligible to collect points, or "kicks," as soon as they step foot in one of  stores. They can earn more points by scanning various products in the store using the app, and then redeem those points for items such as gift cards, credits, dining gift etc.
So how much do you have to do for a reward? 500 kicks will get you a 50 rupees gift card; 6,250 will get you a 300 rupees gift card . Walking into a store merits 60 kicks on a normal day, and between 120 and 300 kicks on special promotional days. Scan every designated item in the store and you'll earn 315 kicks. And can use their reward in buying products and many more. To create the best shopping experience for our users, we partner with major retailers and brands, including Best Buy,?Kellogg’s, L’Oreal, P&G, Starbucks, Unilever, and many more. ?For brands and retail partners, we provide high consumer engagement along the entire path to purchase. Our unique pay for performance model has been proven to deliver high ROI, driving incremental traffic, product visits, and sales.

Project Implementation Method

The implementation of the project contains 3 phases where in the 1st phase a mobile application will bee developed for the customers. In the 2nd phase a web application will be developed for our vendors. In the third phase hardware releated modules are integerated with the system including Bluetooth beacon and GPS /GSM module for location based notification.

Benefits of the Project

People has to make a lot of efforts in shopping and when it comes to billing most of the times we have seen people complaining about discounts over products and then they started bargaining and wasted a lot of time on that this application can help in reducing such problems regarding discounts everyone can earn rewards and worst customers bargain-hunters that spend little and only buy discounted goods
Your loyalty scheme can significantly improve this scenario by rewarding customers and actively dissuading the worst. Loyalty schemes can also be used to win back lapsed customers.

Technical Details of Final Deliverable

Admin And Store Panel develop in react (lclient side library)
Backend Api Developed in laravel
Customer Mobile Application develop in flutter

Final Deliverable of the Project

HW/SW integrated system

Core Industry

IT

Other Industries

IT

Core Technology

Others

Other Technologies

Internet of Things (IoT)

Sustainable Development Goals

Partnerships to achieve the Goal

Required Resources

If you need this project, please contact me on contact@adikhanofficial.com